Model Penerimaan Pengguna untuk Aplikasi Mobile Virtual Hotel Operator
Keywords:
TAM, Compatibility, Trust, VHO
Abstract
The growth of technology allows people today to easily book hotel rooms according to their own needs and desires, this is possible thanks to the Virtual Hotel Operator (VHO) application in Indonesia. Seeing this situation, we need a model that is able to measure the extent to which the level of acceptance of the VHO mobile application. It is necessary to know the factors that indirectly influence acceptance in the use of VHO applications by combining the Technology Acceptance Model (TAM) which is used as the basic model which is the aim of this study. The quantitative approach was used in this study, while the data collection technique was using questionnaires. The data analysis technique uses linear regression. This research concludes that the compatibility and trust variables have an indirect effect on the intention to use the VHO mobile application.
Keywords: TAM, Compatibility, Trust, VHO
References
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Prakarsa, G., Nasution, V.M., Ramadhiana, I.N., & Ginanjar, A.R. (2020). Integration of Mobile Perceived Compatibility, Mobile Perceived Financial Resources, and Mobile Perceived System Quality with TAM in Virtual Hotel Operator Applications in Indonesia. International Journal of Global Operation Research, 1 (2), 62-71. doi: 10.47194/ijgor.v1i2.36
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Yang, K.C.C. (2005). Exploring Factors Affecting The Adoption of Mobile Commerce in Singapore. Telematics and Informatics, 22 (3), 257-277. doi: 10.1016/j.yele.2004.11.003
Zampou, T., Saprikis, V., Markos, A., & Vlachopoulou, M. (2012). Modeling Users’ Acceptance of Mobile Services. Electronics Commerce Research, 12 (2), 225-248. doi: 10.1007/s10660-012-9092-x
Fitria, L., & Winata, A. (2020). The Effect of Electronic Coupon Value to Perceived Usefullness and Perceived Ease of Use and its Implication to Behavioral Intention to Use Server-Based Electronic Money. Interational Journal of Innovative Science and Research Technology, 5(1), 147-158.
Ha, S., & Stoel, L. (2009). Consumer E-shopping Acceptance: Antecedents in A Technology Acceptance Model. Journal of Business Research, 62 (5), 565-571. doi: 10.1016/j.jbusres.2008.06.016
Heliany, I. (2019). Wonderful Digital Tourism Indonesia dan Peran Revolusi Industri dalam Menghadapi Era Ekonomi Digital 5.0. Destinesia: Jurna Hospitaliti dan Pariwisata. 1 (1), 21-35. doi: 10.31334/jd.v1i1.483
Hendriyaldi, H. (2019). Revolusi Industri 4.0: Tantangan dan Peluang Manajemen Sumber Daya Manusia untuk Meningkatkan Produktivitas Grand Hotel Jambi. J-MAS (jurnal Manajemen Sains), 4 (2), 240. doi: 10.33087/jmas.v4i2.104
Loekamto, A. (2000). Implementasi Technology Acceptance Model (TAM) dalam Online Shopping. Kajian Ilmiah Mahasiswa Manajemen, 6(2).
Mallat, N., Dahlberg, T., Ondrus, J., Zmijewska, A. (2006). Mobile Payment Market and Research - Past, Present and Future, Proceedings of Helsinki Mobility Roundtable. 6-48(6).
Nysveen, H., Pedersen, P.E., and Thorbjornsen, H. (2005). Explaining Intention to Use Mobile Chat Services: Moderating Effects of Gender. Journal of Consumer Marketing. 22 (5), 247–256.
Ooi, K.B., & Tan, G.W. (2016). Mobile Technology Acceptance Model: An Investigation Using Mobile Users to Explore Smartphone Credit Card. Expert System with Aplications, 59, 33-46.
Ozturk, A.B., Bilgihan, A., Nusair, K., & Okumus, F. (2016). What Keeps The Mobile Hotel Booking Users Loyal? Investigating The Rule of Self-Eficacy, Compatibility, Perceived Ease of Use, and Perceived Convenience. International Journal of Information Management, 36 (6), 1350-1359. doi: 10.1016/j.ijinfomgt.2016.04.005
Pavlou, P., A. 2003. Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with The Technology Acceptance Model. International Journal of Electronic Commerce. 7 (3), 69–103.
Peraturan Menteri Pariwisata dan Ekonomi Kreatif Republik Indonesia Nomor PM 53/HM.001/MPEK/2013 tentang Standar Usaha Hotel.
Pindeh, N., Suki, N.M., & Suki, N.M. (2016). User Acceptance on Mobile Apps as an Effective Medium to Learn Kadazandusun Language. Procedia Economica and Finance, 37 (16), 327-378. doi: 10.1016/s2212-5671(16)30139-3
Prakarsa, G. (2019). Analisis Faktor-faktor Penerimaan Konsumen Pada Aplikasi E-Marketplace Lazada Menggunakan TAM. Sainteks: Jurnal Sains dan Teknik, 1 (2), 104-116. doi: 10.37577/sainteks.v1i2.132
Prakarsa, G., Nasution, V.M., Ramadhiana, I.N., & Ginanjar, A.R. (2020). Integration of Mobile Perceived Compatibility, Mobile Perceived Financial Resources, and Mobile Perceived System Quality with TAM in Virtual Hotel Operator Applications in Indonesia. International Journal of Global Operation Research, 1 (2), 62-71. doi: 10.47194/ijgor.v1i2.36
Schierz, P.G., Schlike, O., & Wirtz, B.W. (2010). Understanding Consumer Acceptance of Mobile Payment Services: An Empirical Analysis. Electronic Commerce Research and Application, 9 (3), 209-216. doi: 10.1016/j.elerap.2009.07.005
Suyanto & Kurniawan, T.A. (2019). Faktor yang Mempengaruhi Tingkat Kepercayaan Fintech pada UMKM dengan menggunakan TAM. Jurnal Akuntansi dan Manajemen Akmenika, 16 (1), 175-186.
Teo, T.S.H., Lim, V.K.G. & Lai, R.Y.C. (1999). Intrinsic and extrinsic motivation in Internet usage, Omega, International Journal of Management Science, 27, 25-37.
Wiastuti, R.D., & Erna, S.M. (2020). Virtual Hotel Operator: Is It Disruption for Hotel Industry?. Jurnal Hospitaliti dan Pariwisata, 2(3). doi: 10.30813/.v2i2.905
Yang, K.C.C. (2005). Exploring Factors Affecting The Adoption of Mobile Commerce in Singapore. Telematics and Informatics, 22 (3), 257-277. doi: 10.1016/j.yele.2004.11.003
Zampou, T., Saprikis, V., Markos, A., & Vlachopoulou, M. (2012). Modeling Users’ Acceptance of Mobile Services. Electronics Commerce Research, 12 (2), 225-248. doi: 10.1007/s10660-012-9092-x
