Analisis Faktor-faktor Penerimaan Konsumen Pada Aplikasi  E-Marketplace Lazada Menggunakan TAM

Graha Prakarsa

doi:10.37577/sainteks.v1i2.132

Graha Prakarsa Universitas Informatika dan Bisnis Indonesia

DOI: https://doi.org/10.37577/sainteks.v1i2.132

Keywords: TAM, e-marketplace, lazada

Abstract

The increasing number of buying and selling transactions through e-marketplaces today causes the need for a model that is able to measure the extent of acceptance of e-marketplace applications. The existence of a model of measuring e-marketplace acceptance will greatly help business people in that field in order to improve the performance of the service products it offers, which in this study is Lazada. This research was conducted to find out how far the user acceptance of Lazada e-marketplace applications using the Technology Acceptance Model (TAM). The approach on this research is using quantitative approach with a survey method. Data collection techniques were carried out using questionnaires that were randomly distributed to Lazada e-marketplace users. The data analysis method used is descriptive analysis using multiple linear regression data analysis techniques. The results showed that content richness, security and perceived ease of use variables had a significant effect on the perceived of usefulness variable, security variables had a significant effect on perceived usefulness variables, perceived usefulness variables, perceived ease of use and security had a significant effect on the variables customers intention to use.

References

Davis, F.D., Bagozzi, R.P., dan Warshaw, P.R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models, Management Science, 35 (8), 982-1003.
Gefen, E. Karahanna, and D. W. Straub. 2003. Trust and TAM in shopping: An integrated model,” MIS Quarterly, Igbaria M,.1994. “An Examination of the factors contributing to Micro Computer technology acceptance”. Journal of Information system, Elsiever Science, USA. vol. 27, No.1, pp.51-90
Lai, V. and Li, H. 2011. “Technology acceptance model for internet banking: an invariance analysis”, Information Management, Vol. 42, No.2, pp. 373- 86.
Lai, P. C. 2016. Design and Security impact on consumers’ intention to use single platform Epayment. Interdisciplinary Information Sciences, 22 (1), 111-122.
Lee, J. Y. and Panteli, N. (2010). Business Strategic Conflict in Computer-mediated Communication, European Journal of Information Systems, Vol. 19, No. 2, pp. 196–208.
Loanata, T & Tileng K.G. (2016). Pengaruh Trust dan Perceived Risk pada Intention to Use Menggunakan Technology Acceptance Model (Studi Kasus Pada Situs E-Commerce Traveloka). JUISI, Vol. 02, No. 01.
Luthfihadi, M & Dhewanto, W. (2013). Technology Acceptance of E-commerce in Indonesia. International Journal of Engineering Innovation and Management 3 Sujana, 2001. Metode Statistik. Bandung : Tarsito.
Nielsen, J. (1994) : Usability Inspection Methods, Wiley, New York.
Pindeh, N., Suki, N. M., dan Suki, N. Mohd. (2016). User Acceptance on Mobile Apps as an Effective Medium to Learn Kadazandusun Language. Fifth International Conference On Marketing And Retailing (5TH Incomar) 2015, Procedia Economics and Finance 37 ( 2016 ) 372 – 378
Prakarsa, Graha. (2019). Analisis Faktor-Faktor yang Mempengaruhi Penggunaan E-Marketplace Shopee. SisInfo, 1(01), 1-11.
Singarimbun, M& Sofian, E, (1995). Metode Peneltian Survey. Edisi Revisi Jakarta: LP3ES.
Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif Dan R&D. Bandung: Alfabeta.
Venkatesh, V., & Davis, F. D. (1996). A model of the antecedents of perceived ease of use: Development and test. Decision Sciences, 27(3), 451-481.
Venkatesh, Viswanath, Fred D. Davis. (2000). A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science, 46(2), pp: 186-204.
https://www.alexa.com/topsites/countries/ID, diakses 23 Juli 2019.